CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
- Project Research
- 1-5 Chapters
- Quantitative
- Correlation
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study examine the effects of corporate reputation and marketing performance of the alcoholic beverage industry in port harcourt. An extensive literature were reviewed in the cause of this research. 120 copies of questionnaire were designed and administered to respondents, 100 were retrieved from the respondents. Data gotten through the use of questionnaires were analyzed with the simple percentage method of analysis while the hypotheses were tested with the pearson correlation statistics through the help of statistical packaged for social sciences (SPSS). The researcher concluded that there is no positive and significant relationship between the dimensions and measures. The researcher recommended that management of organization should endeavour to always prioritize corporate reputation management in the day to day operations and also the management of manufacturing companies should be socially responsive to their environment and communities of operations. They should always set performance standard through supervisors, in which employees who meet or exceed the set standard should be rewarded.
Related Project Materials
THE IMPACT OF ADVERTISEMENT REVENUE ON MEDIA SUSTAINABILITY (A CASE STUDY OF VANGUARD NEWSPAPER)
CHAPTER ONE
INTRODUCTION
1.1
ABSTRACT The aim of this study was to investigate the implication of National Broadcasting Commis...
Background Of The Study Fish is an excellent source of protein and has a high nutrient density. If it i...
ABSTRACT Housing shortage is one of the most serious developmental challenges presently confronting Nigeria. Stakeholder...
ABSTRACT This project is titled the effect of taxation on Nigerian Economy. The objective of the study is to determine and assess the eff...
THE INFLUENCE OF DIGITAL INNOVATION ON BUSINESS STRATEGIES This study aims to: (1) explore the relationship between digital innovation an...
Background of the study In the language used in the medical field, high blood pressure is referred to a...
Abstract: Strategies for integrating global perspectives into vocational curricula are incr...
ABSTRACT: The role of early childhood education in reducing anxiety is crucial...
ABSTRACT Failures of the corporate business organization in Nigerian a trend that is now becoming a rule rather than the...
IMPLICATION OF NATIONAL BROADCASTING COMMISSION CODE ON AFRICAN INDEPENDENT TELEVISION
AN INVESTIGATION OF FUNGI RELATED WITH SPOILAGE OF SMOKED DRIED FISH
FACTORS AFFECTING HOUSING DELIVERY
THE EFFECT OF TAXATION ON THE NIGERIAN ECONOMY
THE INFLUENCE OF DIGITAL INNOVATION ON BUSINESS STRATEGIES
PREVALENCE OF HYPERTENSION IN A PREGNANT WOMAN IN MAIDUGURI
STRATEGIES FOR INTEGRATING GLOBAL PERSPECTIVES INTO VOCATIONAL CURRICULA
THE ROLE OF EARLY CHILDHOOD EDUCATION IN REDUCING ANXIETY
THE EFFECT OF STRATEGIC PLANNING ON ORGANISATION PRODUCTIVITY
