CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
- Project Research
- 1-5 Chapters
- Quantitative
- Correlation
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study examine the effects of corporate reputation and marketing performance of the alcoholic beverage industry in port harcourt. An extensive literature were reviewed in the cause of this research. 120 copies of questionnaire were designed and administered to respondents, 100 were retrieved from the respondents. Data gotten through the use of questionnaires were analyzed with the simple percentage method of analysis while the hypotheses were tested with the pearson correlation statistics through the help of statistical packaged for social sciences (SPSS). The researcher concluded that there is no positive and significant relationship between the dimensions and measures. The researcher recommended that management of organization should endeavour to always prioritize corporate reputation management in the day to day operations and also the management of manufacturing companies should be socially responsive to their environment and communities of operations. They should always set performance standard through supervisors, in which employees who meet or exceed the set standard should be rewarded.
Related Project Materials
THE INCIDENCE OF CHOLERA AMONG SCHOOL CHILDREN IN BENIN CITY
Abstract
This research work was designed to examine and analyze the incidence of cholera among children in Benin City. F...
THE ROLE OF AUDITORS IN A DEPRESSED ECONOMY (A CASE STUDY OF SELECTED BANKS)
EXCERPT FROM THE STUDY
The American Accounting Association (AAA) defines auditing as systematic process of objectivity o...
DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE
ABSTRACT
Successful distribution channel strategy selection, implementation, and management cannot only help to meet th...
EFFECT OF STUDY HABITS ON THE ACADEMIC PERFORMANCE OF ADULT LEARNERS
Abstract
Since the study habits has a significant effect on academic achievements and according to the importance of stu...
THE ROLE OF EARLY CHILDHOOD EDUCATION IN BUILDING TRUST
ABSTRACT: Early childhood education (ECE) significantly influences the dev...
BENEFITS OF EARLY CHILDHOOD EDUCATION IN PROMOTING RECYCLING PRACTICES
ABSTRACT: This research investigates the benefits of early childhood education in promoting recycling practices among young children. Early ex...
THE CONCEPT OF HAPPINESS IN ST. AUGUSTINE (A CRITICAL APPRAISAL)
ABSTRACT
Socrates in the ancient period saw happiness as the offshoot of virtue. To him...
THE EFFECT OF PLANNING ON THE SUCCESS OF SMALL BUSINESS ENTERPRISES
ABSTRACT
The purpose of the study was to establish the effects of planning in the success of Small and...
EFFECTIVENESS OF COMPUTER ASSISTED INSTRUCTION IN TEACHING AND LEARNING COMPUTER SCIENCE IN SECONDARY SCHOOLS
Background of Study
Recent years have seen a remarkable growth in technological advancements. This peri...
AN EVALUATION OF FINANCIAL PROBLEMS AND PROSPECTS OF PRIVATIZATION IN THE NIGERIA ECONOMY
Abstract
This work is designed to find out the financial problems and prospects of privatization in Nig...
